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It’s always great to see fast-food chains portray their customers as mindless, feeding-obsessed zombie hordes, but the latest campaign from Carl’s Jr. turns that tactic into an art form.
The work launched earlier this week with a series of “leaked” training videos—appearing to teach Carl’s employees how to appease, restrain or flat-out attack unruly customers driven mad by the prospect of free food on Free Burger Day this coming Monday.The campaign wraps with a spot announcing Free Burger Day that will air regionally during Sunday’s Super Bowl in the chain’s major markets of Arizona, Nevada, Washington, California, Colorado, Oklahoma, Oregon, New Mexico, Idaho, Utah and Wyoming. A slightly different version of the spot will air Monday—the day of the actual promotion. See those spots below.
Fatal Farms from the production studio Picrow directed the training videos and CMO announcement. Tom Kuntz of MJZ directed the “Jets” spots.