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To celebrate Earth Day and visually reinforce the environmental values of Freedom Solar Power, CALLEN developed and executed a bold experiential marketing stunt: a giant solar-powered Earth vacuum machine that literally cleaned up public spaces.
The centerpiece of the activation was the Solar-Umba 4000 — a large, custom-built, solar-powered vacuum designed to suck up litter and trash from the streets of Austin.
Production Company: Time & Space