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To celebrate Record Store Day, Disney+ created a series of miniature, playable 2-inch vinyl records featuring the streamer’s newly updated five-second musical mnemonic — a brief orchestral theme composed by acclaimed composer Ludwig Göransson.
These tiny vinyl discs were actual playable records, cut at 33 1/3 RPM and recorded with a 40-piece orchestra, turning a brief brand sound into a tangible collectible for music fans and Disney+ supporters alike.
Each vinyl came with mini liner notes and small autographed posters, emphasizing the collectible and playful nature of the release.